It was a sad day when Netflix announced their dreaded password crackdown. In response, we told the world that although you can't share passwords anymore, you can always share Red Baron pizza. We led people to a Netflix DUPE site where they could select their pie profile and receive free pizza to share. In less than 2 hours, it became Red Baron's most successful campaign to date.
And to show that our content is really worth consuming, we created fake movie posters that spoofed several TV and film genres popular on streaming platforms, each with a pizza twist.
For one last nod to the streaming giant, we mailed out the free pizza coupons across the country in nostalgic DVD-like packaging.