National Geographic partnered with Hyundai to create Outside Academy — an immersive augmented reality adventure offering in-depth, educational experiences and breathtaking 360° views from America's most iconic national parks. To promote the experience, we created a print-to-digital integration ad in National Geographic magazine.
Outside Academy's 360 AR filters on Instagram.
Creative Director: Joe Reynoso
Art Director/Designer: Sumner Mahaffey
Copywriter: Luke Bogner