For a Valentine's Day social post, we created a love letter from Hyundai to its drivers and posted it on all channels. Sultry voice + rose pedals + slow-mo Hyundai driving footage = steamy windows.
To keep the love going on Valentine's Day the following year, we used native features to create a "dating app" where people could swipe through different car profiles and read their bios. To top it off, we created an Instagram filter to help users find their perfect car match. When they shared the post, they received a link to test drive the car they matched with.
Art Director: Sumner Mahaffey
Copywriter: Luke Bogner